Las Vegas, NV (18 Dec 2017) – Unikrn, a leading esports betting company, has just announced a partnership with MGM Resorts International. The two companies will host live gaming and esports tournaments at LEVEL UP, a venue inside MGM Grand Hotel & Casino. Throughout 2018, Unikrn will host tournaments each week on Fridays and Saturdays, starting at 4 pm.
The companies have announced a variety of prizes, including cash, UnikoinGold cryptocurrency tokens, and comped rooms at MGM Resorts.
This is a great breakthrough for Unikrn. The budding esports betting startup has just had a successful launch of its UnikoinGold token and moved headquarters to Las Vegas. This move will certainly put them in the spotlight.
LEVEL UP, situated right between Hakkasan and MGM Grand Race & Sports Book, has consistently been rated as one of the best longue entertainment venues in the Strip with their VR experiences. The introduction of skill-based esports tournaments will only cement their reputation.
Unikrn CEO Rahul Sood commented that “There’s never been a partnership quite like this fusion, and we’re pumped to be in the center of it”, adding that “Traditional entertainment destinations have a lot of room to grow in appealing to esports and gaming fans, and MGM Resorts International is leading the way, with Unikrn, by bringing regular esports tournaments to LEVEL UP — this is thrilling”.
Lovell Walker, executive director of interactive gaming development for MGM Resorts International, was equally excited about the partnership, stating that “LEVEL UP was designed to attract both the next generation of players and current players seeking innovation, making this partnership with Unikrn a great fit within the space. With our commitment to the future of esports and increased focus on enhancing our guests’ entertainment experience, we know Unikrn will be a tremendous partner”.
It remains to be seen how successful the tournaments will be, and whether they will be able to attract a wider audience to their games. However, judging by the recent boom in popularity of esports, they should have no trouble doing so. The aim of the companies is to attract users without too much exposure to esports by organising tournaments in more traditional venues open to casual esports fans.
Perhaps, if these tournaments gain traction at LEVEL UP, Unikrn will expand its tournaments into other cities as well. For now though, the action remains in Vegas.